Motoball Open Air
Marketing & Merchandise
Logo, Design &
Promotion
Logo
I designed a new logo that is timeless, versatile, and easy to reproduce. The design was kept simple, making it easy to place in different colors and print on a variety of merchandise.
To effectively promote the event across the region, a large number of posters, banners, and flyers were printed and strategically placed or distributed at popular locations.
Visualisation
For the posters, I used a silhouette of the Motoball arena to create a direct association between the event location and the event, making it easy for people to recognize and remember.
Vivid Colors
Orange was chosen as the main background color for the posters to create an eye-catching design. The orange gradient also resembles a sunset, which adds to the overall atmosphere of the event.
Website
Launch
The website was designed to align with the posters, featuring large pictures and a vintage image noise effect to convey the festival’s character and atmosphere. This helped to create a cohesive image across all promotional materials, making it easy for people to recognize and remember the event.
One-Pager
All relevant information about the event can be easily found on the homepage, including the lineup, location, food trucks, partners, and more, making it easy for visitors to plan their visit and find all the information they need in one place.
Ticket System
By integrating Eventim, we were able to seamlessly offer customers the ability to purchase tickets in the presale at a discounted price, providing a convenient and hassle-free experience for our visitors.
Countdown
A prominent countdown on the website was displayed, which allowed visitors to see how much time was left until the start of the festival, building excitement and anticipation for the event.
Image Gallery
After the event, a gallery was added to the website, allowing visitors to download pictures of the event or group photos of themselves, providing a lasting memory of their experience.
Custom
MerchandiseTo give visitors the opportunity to wear some branded merchandise, I printed a wide range of different shirts, caps and bags with the logo in either dark blue or bright orange to fit the styling of the posters.
The logos were cut out of a heat transfer vinyl and applied with a heating press. In total over 250 products have been made this way.
Social
MediaAs this was the first time the festival was held, it was crucial to spread the word and promote the event on various platforms, to reach as many people as possible. We used different marketing strategies to reach our target audience, such as social media, flyers, posters, and word of mouth, to ensure that the event would be well attended.
Instagram
We actively promoted our Instagram channel through a targeted ad campaign and on the channels of our partners, which helped us gain over 350 followers, providing a larger audience for future events and promotions.
Facebook
Facebook was an effective platform for promoting the event in local groups and through an ad campaign. Thanks to our efforts, we gained over 140 followers on Facebook, allowing us to reach an even larger audience and keep them informed about future events.
WhatsApp
In order to make it as easy as possible for our customers to ask questions about the event, we added a dedicated WhatsApp number. This way, people could reach us quickly and easily with any questions or concerns they had about the festival.